Watch the replay
How to use your data to be more customer centric?
(and increase your customer’s lifetime value)
As marketer, do you recognize this?
- You are convinced you should do more with your data.
- You are struggling connecting your data department with your business objectives and actions.
- You are struggling using data to personalize your marketing actions.
- You don’t manage the technical aspect of using your data – or let’s be honest, it’s just not your thing.
Sounds familiar? This webinar is made for you!
In one hour, we’ll guide you through a data journey & offer some handles to get (re-)started!
Concretely, you will discover:
- The premise to success - Which data should you have? What are the basics you need to fix first?
- How to bridge the gap between your data and marketing team? - How to connect your data to insights in order to build powerful marketing tactics?
- The tools you need - You will receive a quick guide on tools and a first actions plan on how to implement those
Ready-set-go?
Meet the speakers
Frank Cornelis
COO at addData, and 20 years of experience solving data challenges as a data scientist, mainly in marketing & sales departments, both as a consultant and people manager. Worked for companies such as Orange, Telenet, Carrefour, and Digicel
Wim Hellemans
CTO at addData, over 20 years of experience in Data Science and Business Intelligence. In the last 10 years focusing on the enablers for Data Driven Marketing and Sales; people, organization, processes, technology and (data) architecture. Wim has worked for big international corporates as well as small local business.
Matej Karpisek
Senior Consultant at addData, starting as a data scientist, after a few years he noticed that delivering E2E impact with data was the real challenge. So, he became a CVM manager where he had a better helicopter view on the business: connecting CRM, data, marketing, finance resulting in E2E value delivery. This helicopter view helps his customer to become more data driven with impact.
