Ready to bridge the gap between your data strategy and your business needs?
Using data and
machine learning
to boost your business
shouldn’t be hard
addData combines the deep technical expertise of advanced analytics and machine learning with a profound knowledge of a CMO's struggles to deliver on the promise of data-driven marketing.
Your challenge?
How to reduce the manual work we have with data?
How to create easy and usable reports?
How to structure more our data?
How to connect all my data sources in an actionable tool?
Our approach
addData will work alongside you in an in-depth 8-step metod to
Build the best CDP (customer database platform) leveraging existing infrastructure and skills
Integrate this CDP in your daily way of working by creating insights in PowerBI, Tableau, Qlick or Google Datastudio.
Infuse your tools with extra technology
- cloud providers: Azure, AWS and GCP
- datawarehouse tools: snowflake, synapse, Redhit, MS SQL, Oracle
- CDP’s: Salesforce, Ms Dynamics, Oracle Bluekai, Segment, Selligent, Pega or any custom built tool
- ML OPS processes on Azure and AWS (Sagemaker), Python, Spark ML, DataRobot and Anatella.
Your challenge?
Our data team works on a separate island
Our data strategy is not involved enough with our business
Our approach
addData will help you transform your team
Our senior consultants can work out E2E use cases to set the example
Our skilled data engineers / data scientist or translators can reenforce your teams
Get your free data
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Culliganlaan 2C
Diegem
Belgium
+32 494 08 58 91
A data strategy in a pragmatic way
Your challenge?
Where to capture, store and manage my data?
What data should I focus on?
How to integrate our data strategy within our teams
Our approach
addData will work alongside you in an interactive 7-step data strategy program
To identify the key value drivers for the business where data could be an accelerator.
To demystify the tools that are needed.
To integrate this in the daily way of working.
We work alongside Duvel for one month to see how the marketing team scored in terms of data maturity.
This gave us all the necessary input to communicate the outlines of the data strategy and define a first campaign that would prove its efficiency.
Build top campaigns with data science
Your challenge?
How to reduce my churn?
How to reactivate sleeping clients?
How to build new audiences?
How to boost cross and upsell to my customers?
How to boost conversion and lower my media spend?
Our approach
addData will work alongside you in an interactive 7-step data strategy program
Assess your data maturity
Define the segments with the highest potential
Define models, success factors and experiments to test
Run campaigns to define the best model and strategy to scale-up
We reduced Essent’s churn rate in one month by gathering all relevant data, creating smart segments, determining churn triggers and running multiple campaigns to tackle the issue.
